Social Media & Digital Ads
Reach the right audience - not just more people.
I help Alberta businesses grow through smart, data‑driven social media and paid advertising. Whether you need full management or just support with content, copy, and scheduling, I make sure your brand shows up consistently and effectively across every platform.
đź“Š Social Media Strategy & Performance Optimization
Strong social media isn’t just about posting or running ads – it’s about understanding what works, why it works, and how to scale it. I help businesses build a clear strategy that connects content, audience behavior, and conversion data into one cohesive plan.
What this includes:
Audience research and ad setup (your earlier line fits perfectly here)
Competitor and trend analysis to identify opportunities
Creative design and copywriting tuned for engagement and clarity
Conversion tracking and analytics integration
Ongoing optimization and budget management
Monthly performance reviews and actionable insights
Why it matters: Without strategy, even good content gets lost. I use data from your campaigns and organic posts to refine targeting, improve creative, and align your messaging with what your audience actually responds to. This ensures every post and ad contributes to measurable growth — not just activity.
🧩 Organic Social Media Management
Your social presence should feel active, authentic, and aligned with your business goals. I can either manage your social accounts directly or assist behind the scenes with content creation, copywriting, keywording, and scheduling.
I stay up to date on each platform’s rules, policies, and algorithm changes, so your content remains compliant and visible. Whether it’s a local business update, a seasonal promo, or a brand story, I help you post with purpose.
What I offer:
Content planning and post scheduling
Copywriting tuned for tone, clarity, and engagement
Keyword and hashtag optimization (yes, hashtags still matter – when used strategically)
Platform‑specific formatting and timing
Trend‑aligned creative that fits current algorithms and community standards
đź’ˇ Paid Advertising Campaigns
🔍 Google Ads
Included:
Audience research and ad setup
Keyword targeting and negative keyword refinement
Conversion tracking and analytics integration
Ongoing optimization and budget management
The result: steady, qualified leads and measurable ROI.
📸 Facebook & Instagram Ads
These platforms are visual and emotional — success depends on creative that connects. I design and write ads that stop the scroll, build trust, and drive engagement.
Included:
Ad creative design and copywriting
Audience segmentation and retargeting
Campaign testing and scaling
Continuous performance monitoring
Because I stay current with Meta’s ad policies and algorithm updates, your campaigns stay compliant and effective — even as the rules evolve.
🎵 TikTok Ads
TikTok rewards authenticity and trend awareness. I help businesses tap into that energy with short‑form video ads that feel native, not forced.
Included:
Creative concepting and script guidance
Trend‑aligned editing and captioning
Audience targeting and budget control
Analytics tracking and optimization
TikTok is ideal for brand awareness and storytelling — especially for local businesses that want to stand out visually.
Why Work With a Digital Media Marketer
Why Work With a Digital Media MarketerManaging ads and social content isn’t just about posting – it’s about understanding how each platform’s algorithms, ad systems, and compliance rules evolve. As a digital media marketer, I stay current with those changes so your campaigns stay ahead of the curve. You get creative execution backed by technical insight — the combination that drives real results.